Slate Takes was invited to capture the various facial expressions of Hong Kong university students, as they played the Red Bull Formula Face Race on campus! Using face recognition technology, this new online game allows players to drive Red Bull’s virtual Formula race cars on challenging tracks. (Completed: Nov 2011)
Red Bull sent Slate Takes to catch Jaime Alguersuari (while he was racing in Shanghai) say a few words about his upcoming visit to Hong Kong in this teaser for the Dragon (Showcar) Run on June 18, 2011.
To promote the event, Red Bull drove a mobile showroom around town, in which passers-by were given the opportunity to test out the F1 track for themselves on the simulators: (Spot our video playing on the flat screen TV?)
Photos posted by Sideways (Driving Club) on the Red Bull Dragon Run Event Page.
Red Bull also took their F1 showcar on a surprise run through the city of Hong Kong on June 16, 2011, and Slate Takes caught them in the action! Everyone’s spirit remained high during the entire photo shoot, despite the pouring rain…
